1. Observe
    Madison, Wisconsin

about

Loretta Records Madison, Wisconsin

Originally founded in the late 90s by boom bap duo Observe and Raku, Loretta would later go on to put out releases by other established artists from the Midwest. Although the label ceased production in 2005, it has recently been revived as a DIY cassette label focusing on limited edition releases by some of the underground's finest MCs and beatmakers. ... more

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